Million dollar key words-search engines

What are they?
Magnetic words , magical hymns
when chanted or hissed
away they take ,one's will,
with keys in hand.
to
a meaningful land.
A treasure awaiting,
to make souls throb
& to roam inside
a resourceful page.
Delivering value added service,
to needs of every cult & field.
What one can't find other wise,
presented in an easy format,
yet like melodious ringing bells,

to keep wits alive & dancing.